Comments on: Missteps with Advertising http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/ The art, science and business of independent game development Wed, 18 Aug 2010 06:06:21 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Squize http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/comment-page-1/#comment-205 Squize Tue, 23 Dec 2008 15:28:17 +0000 http://www.gamepoetry.com/blog/?p=89#comment-205 <p>Yep, but it's their only "home" on the web. They don't get any more corporate than that. It's not as if there's some hidden dry b2b site within that one.</p> <p>That's what I mean, there's is the only one that works imho, and because it's been designed that way from the ground up. It's big and bright and fun and you know what, I don't mind the adverts here there and everywhere because they fit with the pixel overload :)</p> <p>They advertise themselves almost as a portal, as that's where all their games go. It's a familiar setting so it works.</p> Yep, but it’s their only “home” on the web. They don’t get any more corporate than that. It’s not as if there’s some hidden dry b2b site within that one.

That’s what I mean, there’s is the only one that works imho, and because it’s been designed that way from the ground up. It’s big and bright and fun and you know what, I don’t mind the adverts here there and everywhere because they fit with the pixel overload :)

They advertise themselves almost as a portal, as that’s where all their games go. It’s a familiar setting so it works.

]]> By: urbansquall http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/comment-page-1/#comment-193 urbansquall Mon, 22 Dec 2008 19:19:54 +0000 http://www.gamepoetry.com/blog/?p=89#comment-193 <p>http://www.alexa.com/data/details/main/nitrome.com</p> <p>I think you'd be hard-pressed to call nitrome.com the company website. That's a portal, through and through. The only thing remotely company-ish about it is the "blog" link, which, if you click, is little more than a "latest releases" link.</p> http://www.alexa.com/data/details/main/nitrome.com

I think you’d be hard-pressed to call nitrome.com the company website. That’s a portal, through and through. The only thing remotely company-ish about it is the “blog” link, which, if you click, is little more than a “latest releases” link.

]]> By: Squize http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/comment-page-1/#comment-191 Squize Mon, 22 Dec 2008 18:51:26 +0000 http://www.gamepoetry.com/blog/?p=89#comment-191 <p>I've got to buck the ( Albeit small ) trend, and agree with the post :)</p> <p>It will be a cold day in hell, or a fantastic cpm, before we run ads on either the site or the blog. We are busy setting up a "micro-portal" of our past work, which may one day carry ads, but to be honest it does just cheapen things. If we were getting big boy ad rates then fair enough, but for adsense style ads, we'd rather not have crap all over our site and whore ourselves for $5 a week.</p> <p>Funnily enough though, nitrome seem to be able to carry it off, maybe it's cause their output is always for game portals so you're used to it, or maybe it's the site design ?</p> I’ve got to buck the ( Albeit small ) trend, and agree with the post :)

It will be a cold day in hell, or a fantastic cpm, before we run ads on either the site or the blog. We are busy setting up a “micro-portal” of our past work, which may one day carry ads, but to be honest it does just cheapen things. If we were getting big boy ad rates then fair enough, but for adsense style ads, we’d rather not have crap all over our site and whore ourselves for $5 a week.

Funnily enough though, nitrome seem to be able to carry it off, maybe it’s cause their output is always for game portals so you’re used to it, or maybe it’s the site design ?

]]> By: urbansquall http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/comment-page-1/#comment-190 urbansquall Mon, 22 Dec 2008 18:25:40 +0000 http://www.gamepoetry.com/blog/?p=89#comment-190 <p>I think it is a lot more complicated than simply a graphic design issue. Of course my post just covers a high level overview of some of the pitfalls and some of the work-arounds we can leverage. More than anything, though, it is supposed to make people be conscious of when and how they employ advertising, because it can easily do more damage than help out the main cause, which is to make good games that lots of people get to enjoy, right?</p> I think it is a lot more complicated than simply a graphic design issue. Of course my post just covers a high level overview of some of the pitfalls and some of the work-arounds we can leverage. More than anything, though, it is supposed to make people be conscious of when and how they employ advertising, because it can easily do more damage than help out the main cause, which is to make good games that lots of people get to enjoy, right?

]]> By: Psturgeon http://www.gamepoetry.com/blog/2008/12/19/missteps-with-advertising/comment-page-1/#comment-189 Psturgeon Mon, 22 Dec 2008 18:16:32 +0000 http://www.gamepoetry.com/blog/?p=89#comment-189 <p>Can't say i agree with this post. 90% or more of teh sites I surf serve ads as well. Respected ones, like news sites, and blogs. Even google's search results. i think the problem is not with trying to monetise your traffic, but with doing it poorly. Its a graphic design issue, rather than a poor business plan. Turning away a revenue stream, that does not directly interfere with website conversions is seldom a good idea. You should just do it tastefully.</p> Can’t say i agree with this post. 90% or more of teh sites I surf serve ads as well. Respected ones, like news sites, and blogs. Even google’s search results. i think the problem is not with trying to monetise your traffic, but with doing it poorly. Its a graphic design issue, rather than a poor business plan. Turning away a revenue stream, that does not directly interfere with website conversions is seldom a good idea. You should just do it tastefully.

]]>